Revenue Expectations
 
• How much revenue can we expect from an auction event?
 

Every event is different, and many factors go into determining the amount of revenue an event will generate. These factors include the number of items in your auction inventory, the types of items, the total retail value of the inventory, how much advertising (and what type) you do, etc.

The first table below contains a revenue analysis for three specific events run using AuctionPress. The second table is an analysis of averages for all AuctionPress events run to date.

Revenue Analysis -- Three Individual Events

Revenue

Retail

Reserve
Total #
Items

# Sold
# Bid
Below Reserve
# with
No Bid
Revenue
As % Retail
Revenue
As % Reserve
$17,300
$51,000
$26,300
131
74%
17%
9%
34%
66%
$32,600
$110,400
$55,300
361
51%
36%
13%
30%
59%
$54,700
$212,855
$106,300
379
52%
01
48%
26%
51%
1: This event had no items with bids below reserve because all opening bids were set equal to reserve. In this situation, any item that receives a bid has automatically reached reserve.

Revenue Analysis -- Average of all Events

Revenue

Retail

Reserve
Total #
Items

# Sold
# Bid
Below Reserve
# with
No Bid
Revenue
As % Retail
Revenue
As % Reserve
$29,600
$125,800
$26,300
300
56%
19%
25%
25%
113%

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