The setup process for each individual license assigned to a newspaper includes the following tasks:

• Add the newspaper to the license information database.
   
• Create and set up the URL through which bidders will access the auction website.
   
• Assist the newspaper with setup of a URL that "brands" the auction with the newspaper's domain name, should the newspaper choose to do that.
   
• Set up access to the auction website through a new domain name, should the newspaper choose to use a new domain name for bidders to use when accessing the auction website.
   
• Place a logo image on the auction website homepage.
   
• Place a smaller logo image (which can be the same as, or different from the home page logo) on each non-home-page page in the auction website).
   
• Work with the newspaper to come up with text to appear on the upper right of the auction home page, and place that text on the home page. There are generally three different versions of that text -- one that appears before the auction starts, one that appears during the auction, and one that appears after the auction has ended. This text generally is a brief "how it works" description of the auction, but can be whatever the newspaper likes.
   
• Work with the newspaper to come up with text to appear on the frequently asked questions page, and add that text to the page. The issues addressed in these questions/answers generally include: details on where winning bidders go (and when) to pay for/claim their items, what methods of payment are accepted, etc. These are in addition to the standard FAQs included with the system.
   
• Customize, based on input from the newspaper, the "small print" that appears on the auction website homepage. This text addresses legal issues, warrantees (or lack of them), etc.
   
• Customize, based on input from the newspaper, the text of the various automatic notification emails that the system sends to bidders. These messages include:
   
• Confirmation of registration as a new bidder.
   
• Notification of a new bidder registration (sent to the auction administrator).
   
• Confirmation of a proxy bid having been placed.
   
• Notification from the system that it has placed a bid for you (in response to a bid placed by someone else).
   
• Notification that you have been outbid on an item.
   
• Provide phone and email support to the newspaper personnel who are entering the auction data -- items, categories, and advertisers -- as they learn to use the administrative features of the system.